2019 GOLD KEY AWARDS
BEST LOBBY FOCUSED SERVICE
MOXY WASHINGTON, D.C. DOWNTOWN
THE DESIGN FIRMS: dash design, New York; FILLAT + Architecture, Washington, D.C.
THE MUSE: Take the Moxy formula, public spaces that encourage community, and give it authentic visual interest, city references and textural depth. Subdivide the public areas into multifunctional volumes for work and play. “We were able to provide the guests with areas that are conducive to play/socialize or work/quiet spaces to plug in and zone out,” says David Ashen, executive creative director, dash design.
THE MAGIC: Digging past politics for a more actionable design narrative. “Art and artifacts were specifically designed to bring to life another not-so-well-known story about D.C., which is that it established one of the earliest bike share systems. Clever nods to this are found throughout the property,” says Ashen. Reclaimed wood around the bar helps warm up the look.
THE MAVERICK MOVE: Light ‘em up, oh, oh. This space takes the idea of “layered lighting” to another level with complex arrangements in the main lobby that feature individual bulbs hung at varying heights. That continues around the bar, giving the space between it and the wall an indoor/outdoor feeling. Sconces on the edges of the bar provide “task” (assuming choosing a drink or checking in could be considered work) lighting.
THE MESSAGE: “Make pizza, not war,” according to the stacked boxes over the seating piece. That’s tongue-in-cheek (and mouthwatering), but this property proves that playfulness can be G-rated—sometimes.
Photos: John Muggenborg