Atelier de Hoteles Launches in Mexico
Hotelier plans to open 20 properties in five years
Atelier de Hoteles, a new Mexican hotel chain, has unveiled plans to start rolling out its first properties next year. The company says it plans to invest $700 million to build 20 hotels with a total of 5,000 keys in the country over the next five years.
The hotelier has unveiled four brands:
- Met, an urban brand designed to target young executives who seek connectivity and a fair price point, according to Atelier.
- Estudio, an all-inclusive, family-oriented mid-to-upscale brand with hotels in urban and beach locations. It will focus on entertainment via various amenities and facilities.
- Atelier, an all-inclusive, adults-only brand designed for high-income guests with locales in both urban and beach settings.
- Óleo, which will focus solely on conversions.
The company’s first locales are slated to be Óleo Cancún Playa, opening in February; Estudio Cancún Centro, debuting in July; and Atelier Playa Mujeres in December 2017.
“We want to improve the experience of travelers, and we are ready to face the challenges posed by the hospitality industry of this millennium,” says Atelier de Hoteles ceo Francisco Gutiérrez. “That is why we will rate our hotels using different parametersin order to have better communication with contemporary travelers.”
“Atelier de Hoteles is a socially responsible company that voluntarily contributes to the social, economic and environmental improvement of the communities that surround them,”
adds Gutiérrez, a veteran hotelier whose career includes stints at Best Day Brasil, Grupo Posadas-Sudamérica and Grupo Posadas S.A.B. de C.V.
“The brand will create jobs and development of vulnerable groups, such as senior citizens, indigenous communities, disabled persons and single mothers. Furthermore, we are working hand in hand with Victoria 147 to promote and help female entrepreneurs. Also, the construction of our hotels will follow the LEED certification.”