YOTEL is set to expand into the extended stay sector with a new sub-brand, YOTELPAD. Building on the design principles of YOTEL and YOTELAIR cabins, YOTELPAD will “translate the essence of luxury serviced apartments into purposefully designed compact homes,” the London-based hotelier says. The brand will launch globally, with five inaugural projects confirmed in North America, Europe and the Middle East.
The first two YOTELPADs are set for Park City, Utah, and downtown Miami, respectively. YOTELPAD Park City will be located at Park City Mountain, the largest ski resort in the U.S., and will be developed by Replay Destinations. (The number of keys planned for that development were not disclosed.) The downtown Miami locale, meantime, is slated to be part of a mixed-use property by Aria Development Group and will include 250 YOTEL cabins and 208 PADs.
“Alongside our existing brands, we see huge potential for the development of YOTELPAD globally,” says says Hubert Viriot, YOTEL ceo. “YOTELPADs can be stand-alone or form part of a mixed-use development including a YOTEL. Each PAD will be operated by YOTEL and can be owned by individual or institutional investors.”
Standard PADs will start from 215 sq. ft., but larger PADs will also be available and will feature YOTEL’s adjustable SmartBeds, work areas, en-suite bathrooms, kitchenettes and storage space. YOTEL’s signature Technowall will enable PAD guests to connect and personalize the space. Communal areas and amenities will be programmed to the local environment and can include gyms, bike and gear storage, Amazon lockers, laundry, home cinema and library, as well as YOTEL’s signature Club Lounge.
“Following the successful roll out of YOTELAIR and YOTEL, we saw a natural opportunity to rethink the traditional extended stay segment in the same fashion we disrupted conventional hotel models,” says Viriot.
Jo Berrington, vp brand, added: “YOTELPAD will transcend traditional boundaries with a blend of hotel-quality standards and home-like comforts, all achieved through our signature design DNA making the most out of compact spaces. Not only does this allow each guest or owner to have a fully functional private PAD, but with the added benefit to work, connect, relax and socialize in multifunctional and fun spaces, creating a strong sense of community.”
The company said YOTELPAD Park City and Miami will be followed by two YOTELPADs in Europe’s Geneva Lake region to be developed by M3 Real Estate, as well as YOTEL Dubai in Business Bay, which will include a YOTELPAD component.
YOTEL did not provide a timeframe for the openings of any of the YOTELPAD developments now in the pipeline.