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Florida’s Seminole Hard Rock Hotel & Casino Hollywood officially opens its doors this week, with interiors of its 800 guestrooms and the spa designed by Wilson Associates’ Dallas studio.

Guestrooms and suites combine natural stone surfaces with woven textures and lush area rugs to achieve a Floridian-inspired residence-like accommodation, with each scheme bringing in fun pops of color. Guest bathrooms, which include open views to the bedroom, offer a clean design statement with natural stones and custom millwork. For some of the guestrooms, the unique curvature of the guitar tower afforded the design team to take advantage of the various window angles. The shape of the tower led to the design of full-height curved glass windows.

The team was also tasked with designing 10 VIP suites and a private Gaming Parlor on the top levels of the Guitar Tower that maximize the surrounding views of the property’s landscape as well as the pool complex. Each suite showcases its interpretation of a design aesthetic inspired by the Floridian residential lifestyle, each with their own unique palette, finishes and furnishings. Two of the suites, located on the topmost levels of the guitar tower where the unique shape “dips,” feature large open kitchens and living rooms with open access to rooftop private pool decks.

At the 42,000-sq.-ft. Rock Spa, Wilson Associates’ team designed the 40 body and facial treatment rooms, dry and wet lounges, Jacuzzis and salon. The design brings together natural elements such as wooden columns; specialty textured walls; vertical green walls; dark stone surfaces and floor tiles; teak furniture; and a light, neutral color palette. The spa features a large co-ed atrium space with special zones such as a Green House, Wood House, Crystal House, sauna and several pools.

Photo: Courtesy of Hard Rock International


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