W Hotels Worldwide, part of Marriott International, expands its footprint into southwest China with the opening of W Chengdu. Owned by KWG Group Holdings, the hotel is situated within Chengdu’s Hi-Tech Industrial Development Zone.
A melting pot that fuses rich traditions with a dynamic modern lifestyle, Chengdu-inspired international design firm Glyph Design Studio playfully named the hotel’s design narrative “Du’titude.” The design tells the city’s transformation by combining its history and innovation with nods to Chengdu’s most famous attractions rendered with unexpected contemporary twists. UNESCO’s World Heritage Site Jiuzhaigou National Park inspired the color palette of the hotel through neutral earth tones contrasted with décor sporting rainbow hues of turquoise, blues, violets, and magenta hues. Meanwhile, mahjong, a popular local game played in teahouses across the city, can be found in tiling motifs and stacked layers throughout the expansive spaces.
Photo: Courtesy of Marriott International