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Virgin Hotels, the lifestyle hotel brand from Sir Richard Branson, unveiled plans to open and operate a new hotel in Miami. Virgin Hotels Miami will be managed by Virgin Hotels, developed by Blue Jay Capital with BLUR Workshop as the architect, and is slated to open in 2023.

The 40-story newbuild hotel will feature 250 chambers; a spa; over 15,000 sq.-ft. of meeting and event space; and multiple dining and drinking outlets, including the brand’s signature culinary experience Commons Club, a restaurant, bar and modern social club; a beer garden live music venue; and Funny Library Coffee Shop, a communal work space that will house an assortment of whimsical and funny books and games. The hotel will also feature a three-story terraced rooftop complete with pool, lounge, and event space all designed to feel like a rooftop conservatory.

The development also calls for plans to incorporate a car elevator system for valet parking to maximize the space available for amenity, entertainment and office uses. The development will incorporate a residential component operated by Blue Jay Capital with 15 floors of furnished residential spaces consisting of 150 micro units and coliving units.

The project is slated to break ground in 2020.

Photo: Courtesy of Virgin Hotels


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