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Virgin Hotels, the luxury lifestyle hotel brand created by Virgin Group founder Richard Branson, has unveiled plans to open its first European property, in Edinburgh, Scotland. The hotel is set to debut in 2020 in the historic India Buildings in the city’s Old Town.

The property will feature 225 keys in what the company calls its Chambers and Grand Chamber Suites configurations; multiple dining and drinking outlets, including the brand’s flagship Commons Club; and meeting spaces.

“Edinburgh is such an iconic city and we’re thrilled to be able to say it will be the home of the first Virgin Hotel in the UK and across Europe,” says Branson. “My grandparents were from Edinburgh and my wife Joan is also Scottish, so the country has always held a special place in my heart. The people of Edinburgh have been so great in welcoming us to their great city; we can’t wait to open our doors to people across the country and, indeed, the world.”

Raul Leal, Virgin Hotels ceo, added: “Edinburgh has so much to offer, as a top travel destination in the UK and internationally, it’s an ideal location for our next hotel. This project, from an award-winning hotel brand such as Virgin Hotels, will further highlight the city’s eclectic style while remaining true to its historic heritage, all while offering guests and locals alike an experience like no other.”

Virgin Hotels Edinburgh will be completed in partnership with owner Flemyn and developer Jansons Property and will be managed by Virgin Hotels and asset managed by Siggis Capital.

The Edinburgh locale is the hotelier’s first announced project outside the U.S. In addition to its flagship locale that’s operating in Chicago, Virgin Hotels are slated to open in San Francisco, Nashville, Dallas, Washington, D.C., New Orleans, New York and California’s Silicon Valley. The company also said it continues to explore locales in cities such as Boston, Los Angeles, Miami, Austin, Seattle and London.


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