Boutique Design Events and Trade Fairs

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has officially opened its third property, Virgin Hotels Dallas. Located in the Dallas Design District, the newbuild hotel features 268 chambers that includes two penthouse suites, The Pool Club, a fourth-floor rooftop terrace with pool, and multiple dining and drinking outlets, including the brand’s flagship restaurant, bar and lounge, Commons Club and Funny Library Coffee Shop. The hotel also offers over 15,500 sq. ft. of indoor and outdoor event space.

Virgin Hotels Dallas is the first hotel in the Design District, which includes furniture shops, interior design studios, art galleries, museums and restaurants. The property was developed in partnership with Bill Hutchinson of Dunhill Partners and is operated by Virgin Hotels. The hotel features designs from the interior designer of record Dallas-based SWOON, the studio and Austin-based Joel Mozersky Design, who oversaw the design for the hotel’s junction (lobby), Commons Club, Funny Library Coffee Shop and Penthouse Suites.

Under SWOON, the studio’s creative vision, the hotel embraces an artful design that celebrates Dallas’ arts and culture scene while creating a sense of place through natural textures and materials, hand-crafted elements and touches of fun and whimsy. 5G Studio Collaborative served as the architectural firm. Guestroom art and accessories are sourced from the Design District. Other design touches include striped flannel wallcoverings, white bedding trimmed in red piping, a plush curved sofa and sculptural brass fixtures.

Photo: Virgin Hotels

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