Boutique Design Events and Trade Fairs

Nearly 20 years since opening its doors, Viceroy Santa Monica will start a $21 million renovation complete with a design overhaul. Under the creative eye of San Francisco-based design firm EDG, the hotel renovation will pay respect to its past while injecting a renewed energy into the hotel’s prime location, just steps from Santa Monica’s pristine coastline.

The first phase will completely revamp the public common areas with a new arrival experience, lobby, restaurant, outdoor patio, and an open air indoor-outdoor wraparound bar and adjacent lounge. The redesign will capture the energy of the surrounding neighborhood. Hallmarks of the renovation will include eye-catching art and creative spins on mid-century pieces, creating an experience that walks the line between urban edge and coastal calm. Entering a new decade with the remodel, the hotel is primed to fully embody the present and future of LA’s Westside, a place where innovation and imagination run rampant.

The phase one remodel of the hotel’s public spaces in addition to six pilot hotel rooms, featuring both beach and urban models, is slated for a June 2020 completion.

Rendering: Courtesy of Viceroy Hotels & Resorts

Tags

Digital Edition

Enhance your Boutique Design magazine experience by exploring our interactive digital edition.

Read the Issue  View the Archives
Subscribe to the Digital Edition