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Two Roads Hospitality has unveiled plans for a new luxury flag in Asia, Jaya Hotels & Residences.

The brand is the brainchild of high-profile interior designer Jaya Ibrahim, who died in May 2015. Two Roads is joining with those Ibrahim worked with on Jaya to bring the concept to fruition.

The partners say they will soon announce several specific projects for the Jaya brand in the Asia-Pacific region. Those locales will “conceptualize an entirely new and exciting hotel experience—one inspired by Jaya’s unique and unmistakable design vision, as well as discretely luxurious lifestyle and engaging service expectations,” the participants say.

Two Roads’ other brands are Joie de Vivre Hotels, Thompson Hotels, Destination Hotels, tommie and Alila Hotels & Resorts. The hotelier operates more than 95 properties in eight countries.

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