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The Bell: A Taco Bell Hotel and Resort will open for business August 8-12. The pop-up 70-room resort will be located in Palm Springs, California, situated in an existing hotel.

Every element of the property will pay homage to the Taco Bell brand, from guestrooms, the pool and outdoor bar, to a twist on amenities (think: Taco Bell breakfast in bed). Guests will be served up Taco Bell’s version of a poolside resort menu in addition to exclusive Taco Bell menu items that will make their debut at hotel.

“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavor-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” says Taco Bell’s senior director of retail engagement and experience Jennifer Arnoldt.

Photo: Taco Bell

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