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Scandic GO is Scandic’s new hotel brand that seeks to offer a playful, slimmer concept within the growing economy hotel segment. With Scandic GO, which will initially launch five hotels, the company aims to establish a strong presence in city locations in all of the Nordic markets. Four properties will be in Stockholm and Oslo and open during the fourth quarter of 2020, and one will open in Copenhagen during the second quarter of 2021.

Full-service restaurants, meeting facilities, nor gyms are part of the model. This new type of configuration opens up opportunities for hotels with more compact rooms and fewer shared spaces compared with the company’s full-service hotels, according to company executives. The main focus of Scandic GO is a playful, young and urban design, rooms made for compact living, and a stay guided by personal devices. Guests will manage check-in, check-out, and access to rooms in the Scandic app.

Photo: Courtesy of Scandic

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