Hard Rock Asia Names Tracy CEO

Will oversee the company’s development in region

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Edward Tracy | Hard Rock Intl.


Hard Rock Intl. has promoted Edward Tracy to ceo, Asia. Tracy is currently focused on Hard Rock Japan LLC and working there to develop a signature Hard Rock Integrated Resort. The company said the promotion is designed to support its growth in the region.

Prior to joining Hard Rock, Tracy served stints as ceo of Sands China Ltd. (a subsidiary of Las Vegas Sands Corp.), Capital Gaming and the Trump Organization.

“Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock,” says Jim Allen, chairman of Hard Rock Intl. “We are confident in his ability to lead the company's efforts in Asia and we look forward to seeing our business continue to grow under his leadership.”

Hard Rock Intl. currently own 178 cafes, 24 hotels and 11 casinos in 73 countries.