Hospitality interior design firm Paradigm Design Group has changed its name toPDG Studios. The shift in branding reflects the company’s effort to further expand into the boutique and lifestyle design markets, having worked primarily with larger hospitality brands over the past 19 years. While PDG Studios will continue to work with current and new clients on large-scale branded properties, this change allows the company to update the firm and better reflect who it is and offer its clients broader, lifestyle-driven design.
President of PDG Studios, Lisa Haude, has been guiding her team through this transition over the past year, introducing an updated company vision and mission that reflects a more personal, lifestyle-oriented mindset that will strengthen their approach to design.
As Paradigm Design Group transforms to PDG Studios, the team will continue designing thoughtful and detail-oriented spaces for clients, but looks forward to working with owners and developers that share the same goal to create more personal and comfortable spaces for travelers around the world. PDG Studios will work with hotels and other lifestyle and hospitality properties to bring meaning to their authentic designs that will genuinely feel like home away from home.
Photo (The Roosevelt, Waldorf Astoria Hotel lobby): Courtesy of PDG Studios