Nutella is taking a page out of Taco Bell’s book with the pop-up opening of its Hotella Nutella in Napa Valley, California. The hotel will be open for business January 10-12, 2020.
Guests will be welcomed with Nutella signs and flags before entering a kitchen stocked with—you guessed it—Nutella. Guestrooms will showcase Nutella-branded wallpaper and linens adorned with croissant-shaped pillows. Celebrity chefs, such as Geoffrey Zakarian and Tanya Holland, will cook up breakfast.
In order to stay at the hotel, guests will need to win a video contest. Three winners and their guests will be chosen to stay.
Photo: Courtesy of Nutella