Conran Creates (ANDAZ)RED Suite
Andaz London Liverpool Street's new room raises funds to support the fight against AIDS
The latest hotel suite in collaboration with the (RED) organization has made its debut at Andaz London Liverpool Street. With interiors by high-profile English designer Terence Conran, the 900-sq.-ft. (ANDAZ)RED suite's design leverages the hotel’s most spacious accommodations with custom-made cabinets, bedside and dressing tables, Eames and Karusselli lounge chairs and a replica of a coffee table Conran originally conceived for his own home. A portion of each room booking will support (RED)’s fight to end AIDS.
“The Great Eastern Hotel, as this hotel was once known, was my first big hotel project, so it’s been a dream for me to be involved with the building once again,” says Conran. “I’m proud to have collaborated with the Andaz brand and (RED) on a suite design that will give guests a great deal of pleasure while doing a great deal of good in the world. Through carefully curated and commissioned artwork and photography by local artists, we injected the vibrant and creative vibe of East London into the suite and mixed in contemporary hotel design with a domestic feel.”
The former room layout was reworked to make way for a living and dining area, as well as a separate bedroom. The bathroom is decked out with black Dornbracht brassware, basins and a tub by Laufen, a double-vanity unit in marble and heated floors. A Karuselli chair upholstered in red leather, a bright magenta sofa and red glass bedside lamps celebrate the organization and its cause.
The suite also showcases portraits by British portrait and fashion photographer Rankin, each of which tells a visual story of how the organization’s funds were put to work on the ground in places like Africa. A cabinet designed by Conran houses a selection of (RED) products available for purchase.
“Launching the (ANDAZ)RED Suite in London not only celebrates our continued collaboration with (RED), but also gives us an opportunity to bring to life the city’s rich art history and storied culture through Sir Terence Conran’s inspired design,” says Heather Geisler, vice president, global brands and field marketing for Hyatt Hotels Corp., Andaz’s parent company.
(RED) ceo Deb Dugan adds: “After the success of our first (ANDAZ)RED Suite designed by Jonathan Adler at Andaz West Hollywood, we were excited to bring this experience to international travelers and show them that staying at a hotel can now be both personally rewarding and a powerful force in changing people’s lives.”
The hotel marked the first for the Andaz brand when it opened 11 years ago. Development of the suite follows Conran and Partners’ more extensive renovation of the hotel’s 267 guestrooms in 2017.
The suite is the latest in a series of initiatives launched since last year, including the aforementioned Adler-designed suite at Andaz West Hollywood; the (ANDAZ)RED Cabanas at five properties around the world; and a breakfast promotion at the brand’s hotels in North America raising funds for the organization founded by Bono and Bobby Shriver.