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Sternlicht to Launch New Brand

Treehouse London opens this year

Boutique Design

Barry Sternlicht, original founder of W Hotels and chairman and ceo of Starwood Capital Group, announced his newest brand venture, Treehouse Hotels, which he describes as "the little brother of the 1."

Treehouse London will be the first of the brand's portfolio to open in late 2019, with additional locations in the U.S. and beyond. Treehouse London will feature 95 guestrooms, a penthouse restaurant and a rooftop bar. The restaurant and bar will be operated by The Madera Group, an LA-based hospitality group that owns and operates venues in Southern California and Arizona, including Tocaya Organica and Toca Madera. A subsidiary of Starwood Capital Group will manage the hotels for the new brand on behalf of Starwood Capital Group.

Logo: Courtesy of Treehouse Hotels