Shoreline Redo Goes Neon
Design, art draws from Hawaiian flora
BHDM Design’s redesign of the 135-room Shoreline Hotel Waikiki makes use of bold, neon colors in a “Nature Meets Neon” theme, a concept created by creative collective Army of Moon People.
The design, which includes a 26-ft.-high white jungle wall art piece in the lobby, brings the Hawaiian landscape and sunsets indoors with an ultra-modern feel. The interior design of the hotel, which is managed by Filament Hospitality, blended with bold colors and patterns mixed with bright color palettes and contemporary shapes.
Color-changing lights help to tell the adventure--themed design story. The lobby’s new custom white styrene Monstera leaf installations are lit in neon and shift from cool colors during the day to electric neon at night. Guests are welcomed to the lobby with a colorful ombre signature wall from California-based artist DJ Neff. Above the concierge desk in this open-air lobby hangs a neon-lit “aloha” sign. Rattan cages act as light fixtures with paper bird—a species native to the state—sculptures inside. The local inspiration continues in the lobby’s FF&E with pieces such as Acacia wood cocktail tables, a 14-ft. sofa, contemporary yellow wingback chairs and blue metal end tables. In the guestrooms, the island influence surfaces in the form of tropical wallpaper, colorful floors and fluorescent dynamic hallways. A “You are Here” map of the neighboring islands hangs over each bed to reinforce the design narrative.
“Our design aim for Shoreline was to create a colorful and unique experience for the millennial-minded traveler,” says Dan Mazzarini, owner of BHDM Design. “We've designed Shoreline to be the backdrop to an already exciting getaway, and for guests and the community to share memories of their visit.”
On the rooftop pool deck, more bespoke wall murals from Neff complete the design of the hotel.
“The artwork I created for Shoreline was inspired by the idea of growth, represented in the colorful compositions of different plants and their unique forms growing over and through each other on the murals by the pool,” Neff says. “I enjoy working with bright colors, so the hotel's fresh design style gave me the opportunity to experiment with a fun, neon palette, creating a unique perspective on a Hawaii's beautiful flora.”