Marcus Rebrands Milwaukee Hotel
InterContinental to reopen as independent arts hotel in 2019
Marcus Hotels & Resorts has unveiled plans to convert the 221-key InterContinental Milwaukee into an independent arts hotel. The as-yet-unnamed property is set to be redesigned by mid-2019.
According to the city’s local BizTimes newspaper, Marcus Hotels & Resorts, a division of Milwaukee-based The Marcus Corp., purchased the InterContinental Milwaukee Hotel in 2006. The publication also notes that the hotel will close briefly during the conversion to an independent locale, although specific dates have not yet been set.
In its new incarnation, the hotel will host live performances and feature collections and standalone pieces from international and local artists, both known and up-and-coming. Building off Marcus Hotels & Resorts’ existing Artist-in-Residence program at The Pfister Hotel, also in Milwaukee, the new property will feature a similar working studio.
“The arts spark conversation and debate,” says Greg Marcus, president and ceo of The Marcus Corp. “The arts inspire and heal. They are part of our daily life, while also serving as an escape. And the arts bring people together, despite differing tastes, backgrounds and experiences. For generations, Milwaukee’s arts scene has been central to the city’s health, vibrancy and reputation as a culturally relevant home and destination. By reimagining this hotel’s place in our community, we aspire to serve as a welcoming, freeing space for those who wish to experience Milwaukee through an entirely different lens.”