Hotel Salem | King Guest Room | Rachel Reider

Lark Debuts Hotel Salem

Designer Rachel Reider transforms former store into vintage-inspired boutique hotel

Boutique Design

A one-time department store in downtown Salem, Massachusetts, has been reborn as a 44-key Lark Hotels property. Housed in the former Newmark’s Department Store building, The Hotel Salem features interiors created by Lark Hotels partner and director of design, Rachel Reider.

Paying homage to the building’s roots as a high-end clothing store, Reider’s design is a mix of midcentury modern décor and vintage, retail-inspired touches. Most accommodations feature 16-foot ceilings and original windows. Guest rooms and communal spaces include sleek furnishings and details from 1950s- and 60’s-era stores, including antique cameras, abstracted photos of department stores and wall hangings depicting items that might have been sold at Newmark’s decades ago.

The space’s white walls and neutral wooden furnishings are accented by jewel tones and gold accents throughout. Additionally, the building’s brick exterior showcases a hand-painted “ghost sign” from the original department store that reads “Newmark’s Finer Apparel, Clothes, Accessories and Gifts.” Two F&B concepts will also open at the hotel in coming months: Counter, a street-level, full-service restaurant; and The Roof, a seasonal rooftop bar and restaurant.

Hotel Salem | Newmark's Ghost Sign

The Newmark ghost sign at the Hotel Salem. Photo: Courtesy of Lark Hotels

The Hotel Salem is Lark Hotels’ 17th property, and its second in Salem.

“One of the most rewarding parts of expanding into new areas throughout New England is embracing our hotels’ historic settings,” says Rob Blood, ceo of Lark Hotels and one of Boutique Design’s Up-and-Coming Hoteliers for 2017. “The Hotel Salem is our second hotel in Salem’s center. When we opened The Merchant in 2015, we were intrigued with its past as home of a prominent Salem sea merchant. Now, it has been fascinating to dive into the history of an entirely different space just around the corner. We’re happy to debut what we believe is yet another artful embrace of a historic property’s story. It also features one of Rachel’s most striking designs yet, and Salem’s first-ever rooftop bar.”