The James New York-NoMad | Thomas Juul-Hansen

The James Opens In NY’s NoMad

Scarpetta's new flagship, The Seville cocktail lounge also unveiled at hotel

Boutique Design

The James New York-NoMad has made its official debut in Manhattan with the opening of Italian restaurant concept Scarpetta's new New York flagship and the launch of The Seville cocktail lounge at the hotel. Housed within the former Carlton Hotel at Madison Avenue and 29th Street, the 360-key property features 28 suites, two penthouses and 5,000 sq. ft. of meeting spaces, all designed by locally based Thomas Juul-Hansen. Plans for the conversion were first announced last winter.

“The fully opened James New York-NoMad is the ultimate destination for urban explorers seeking a cool and calm experience,” says Vera Manoukian, president and chief operating officer at Denihan Hospitality, the owner/operator of The James Hotels brand. “At The James, we’re passionate believers that balancing personal wellbeing and total indulgence is the ultimate key to happiness.”

The renovated lobby showcases a rich palette of warm fabrics for a comfortable feel. Juul-Hansen designed each guest room as a private sanctuary with locally crafted and custom-designed furnishings that project participants say imbue an eclectic, residential look. Intricately grated brass minibars and hand-carved marble bathroom vanities add a sense of luxe modernity. In keeping with the brand’s wellness-centric vibe, guest room touches include dream interpretation books, yoga mats and meditation cushions. A 24-hour access to the fitness center offering such equipment as Peloton bikes is also on tap.

With a nod to the neighborhood’s past as the birthplace of the Manhattan cocktail and the beaux-arts style building, which originally debuted as the historic landmarked “Hotel Seville” in 1904, the basement-level Seville lounge concept by New York-based boutique F&B group LDV Hospitality is a reimagination of the prohibition-themed speakeasy suite in the former hotel. Meanwhile, Scarpetta, which first launched in New York's Meatpacking District, has relocated to a new design-led space within the hotel that includes an expansive bar and café.

The hotel’s developer, GFI Development Co., also developed the Ace Hotel New York in 2006. “We’re proud to introduce The James New York-NoMad to the neighborhood as the next phase as we continue to lead the way in the revitalization of NoMad,” says GFI ceo Allen Gross.