Hyatt to Launch New Brand
Caption brand anchored by ‘conversation-worthy’ F&B
Hyatt Hotels Corporation announced plans for Caption by Hyatt, a new lifestyle brand within the select-service category, designed for guests to work, eat or socialize in flexible, communal spaces.
The new brand will focus on three core promises: alluring and approachable spaces; conversation-worthy food and beverage; and experiences that don’t begin or end at the hotel’s front door. It has been designed to create a location where guests feel comfortable striking up a conversation with someone new over a cup of coffee, a bite to eat or a drink at the end of the day.
Caption by Hyatt hotels will be anchored by a distinctive food and beverage experience that will be a mash-up between café, market and bar. Danny Meyer’s Union Square Hospitality Group consulted on the design and curation of the F&B concept for the brand.
Photo: Caption by Hyatt social spaces (Credit: Designed by Avenir, rendered by Radical Galaxy)