Hard Rock, Sony Team on Suites
Sony unit to also help design select Hard Rock public spaces
Hard Rock Intl. and Sony Music Entertainment are joining forces to reimagine the traditional presidential suites at upcoming Hard Rock Hotels. The partners say the new Rock Star Suites will feature life-sized content, mixed media and memorabilia from famed music artists.
In addition, Sony Music’s Arcade Creative Group says it will advise on the creative design for such public spaces as the lobby, bar and club areas of select Hard Rock Hotel & Casino properties worldwide.
“We're thrilled to be in alliance with one of the most highly regarded music companies in the world,” says Dale Hipsh, senior vice president of hotels for Hard Rock Intl. “Partnering with Sony Music gives Hard Rock Hotels & Casinos unprecedented access to an incredible breadth of emerging and superstar artists, iconic record labels and insights to help develop our music strategy in key markets. This creative capability allows us to bring our key differentiator to life in ways never before done by infusing music, design and technology.”
Adds Sherif Shafi, vice president of brand innovation, Arcade Creative Group and Sony Music Entertainment: “Partnering with Hard Rock allows us an amazing platform to promote our music and artists on a global scale while having our Arcade Creative team deliver world-class creative content and groundbreaking experiential concepts, positioning Hard Rock as a leader in the lifestyle category."
The first properties to feature the Rock Star Suites will include Hard Rock Hotels in Los Cabos, Desaru Coast, Guadalajara and New York.