Shinola Hotel | Lobby | Gachot Studios and Kraemer Design Group

Shinola Debuts in Detroit

Gachot Studios and Kraemer Design Group team on luxury watchmaker's first hotel

Boutique Design

Luxury watchmaker Shinola recently opened its first-ever hotel in its home city of Detroit. Designed by New York-based Gachot Studios and local firm Kraemer Design Group, the 129-key, eight-story project marries two restored buildings, the T.B. Rayl & Co. department store and a former Singer sewing-machine store. The property is owned and developed by Shinola and Bedrock, and managed by Mac&Lo. NoHo Hospitality Group is handing the food and beverage programming.

Guestrooms showcase interiors grounded in a residential feel. Bespoke marbleized wallpaper is inspired by an original wallpaper found buried in the original Rayl’s building. Blankets, woven in the U.S., are adorned with a signature Shinola Hotel stripe pattern. Bathroom design firm Waterworks partnered with Shinola on custom fixtures that nod to the caseback details of Shinola’s luxury watches.

The hotel also features six F&B outlets, event areas, a conservatory and 16,000 sq. ft. of retail space.

Photo: Courtesy of Shinola