FIRST VIB HOTEL OPENS IN US

Best Western’s boutique brand focuses on technology and convenience

Boutique Design

The first Vib property in the United States, owned by Elliott Lodging has debuted in Springfield, Missouri. The boutique hotel brand was first announced in 2014 and debuted last year in Antalya, Turkey.

The 92-room hotel is targeted toward young professionals and showcases contemporary design at a affordable price point. It offers an electronic tech shop, a fireplace lounge and social mezzanine, and a lobby bar—all designed for work and play. The brand’s signature red color is used throughout the property

“Best Western has evolved significantly in recent years, expanding our portfolio from one brand to 11, to deliver the hotel offerings and unique experiences today's sophisticated travelers and developers expect,” says Ron Pohl, senior vice president and chief operations officer for Best Western Hotels & Resorts. “The introduction of Vīb was an integral part of Best Western's evolution, offering a boutique concept designed for the upscale hotel segment and filling a niche in today's competitive marketplace.”

Vīb's pipeline includes several projects in such markets as Atlanta, Chicago, Dallas, Miami, Los Angeles, San Diego, Staten Island, Pittsburgh and New Orleans.

Photo: Courtesy of Elliott Lodging