Eden Roc Miami Beach | Guest Room | Studio PCH

Eden Roc Hotel Unveils Redesign

Miami Beach property renovations by Rockwell, Studio PCH include Nobu hotel-within-a-hotel

Boutique Design

The famed Eden Roc Miami Beach has unveiled a $250 million renovation that includes the addition of a 206-key Nobu hotel-within-a-hotel designed by Rockwell Group’s David Rockwell. Updates to the 418-key Eden Roc, meantime, a landmark tower originally created by architect Morris Lapidus in the 1950s, include a redesign of the 16-seat lobby bar by Rockwell and guest room renovations spearheaded by Studio PCH.

The new guest rooms at Eden Roc feature sand-like carpet and palm-inspired wall coverings that invoke the tropical spirit of the city. Natural wood toned furnishings and a soft color palette are accented with red and brass details. Teak wood and an illuminated round mirror in the bathroom emulate a retro-classic vibe, paying tribute to the property's history.

Other additions to the property include a signature Nobu restaurant; a soon-to-open Malibu Farm restaurant; Gitano, an outdoor beach concept; Boho Hunter, an upscale retail boutique; a spa; a fitness center; and Escencia Beauty, a hair and nail salon.

"As the city of Miami Beach continues to flourish, we look forward to bringing a more distinctive and clearly defined experience to our guests and locals," says Andrea Chapur, ownership, Eden Roc Miami Beach. "Not only has the hotel itself undergone a massive refurbishment, but we have infused every part of the local Miami experience to create a fun and welcoming atmosphere and showcase the one-of-a-kind persona that defines Eden Roc Miami Beach."