BW Opens First Aiden Hotel
Company also plans to launch Sadie Hotels in 2020
Best Western Hotels & Resorts is officially rolling out its two new boutique brands, upper-midscale Aiden Hotel and upscale Sadie Hotel. The first Aiden location debuted last month in Seoul, South Korea, and the next is set to open in December near Paris. Meanwhile, the first three Sadie hotels are set to launch in Tampa, Florida; Fredericksburg, Texas; and New York in 2020.
The 151-room Aiden by Best Western Cheongdam features a multifunctional public area, a rooftop bar and guestrooms inspired by the local area. The second Aiden property will offer 90 rooms and include a multifunctional space, bar, restaurant, pool and three meeting rooms.
Tampa’s Sadie will open in the spring of 2020, and the New York property will follow shortly thereafter with a contemporary design that takes cues from the Big Apple. The Fredericksburg hotel will be located in Texas Hill Country, which has more than 45 wineries and vineyards.
Photo of Aiden by Best Western Cheongdam guestroom: Courtesy of Best Western Hotels & Resorts