Club Med Unveils Growth Strategy
Company’s plans include big push for new Joyview flag in China
Club Med plans to open five new resorts per year over the next five years. In addition, global ceo and president Henri Giscard D'Estaing said five major property renovations per year are in the works.
That growth includes a major focus on China, where Club Med is testing a new venture: Joyview, a short-vacation-style hotel concept. With a more flexible approach than the traditional Club Med model, Joyview hotels allow guests to choose either a bed-and-breakfast option or an all-inclusive package.
Recent openings for that flag include Club Med Joyview Golden Coast, Hebei Province, and Club Med Joyview Anji, Zhejiang Province. Another Joyview location, Great Wall in the Hebei Province, is scheduled to debut later this year.
Meantime, in Europe, Club Med openings planned for this year include properties in Sicily, Italy and Savoie, France. And in North America, the company is expanding the Club Med Cancún, Mexico, with the addition of 60 new family rooms. Longer term, in 2020, Club Med plans to opens its first Canadian locale, in the Le Massif de Charlevoix region near Quebec City.
"For more than 65 years, Club Med has continuously worked to improve and adapt to consumer demands and trends," says Xavier Mufraggi, ceo of Club Med North America. "This entrepreneurial driving spirit has allowed us to remain an energetic and diverse place for travelers with upscale accommodations, superior sports programming, enriching children's programs, gourmet dining and legendary hospitality skills."