Brown to Expand in Israel
Tel Aviv hotelier to open seven new hotels
Tel Aviv-born hotel group Brown Hotels plans to open seven new properties in 2019 and 2020 in key cities across Israel, including Tel Aviv, Jerusalem and Ashdod. The new hotels range from upscale and 5-star to alternatives such as capsule hotels.
New properties include The Dave Levinsky, which softly opened this month, and is the second outpost of the Brown Hotels’ more affordable brand, Dave Gordon. Second, The Theodor is a Bauhaus-inspired hotel set to open in the fall of 2019. Then, Hôtel BoBo is a 200-room design hotel created with the Bohemian Bourgeois in mind. It will become Brown Hotels’ largest property to date and will occupy a former office tower known as Menorha Mivtachimn.
The former Deborah Tel Aviv hotel is being renovated and transformed into the full-service, luxury Deborah Brown hotel. The Brown JLM will open in Jerusalem in 2020. Additionally, WOM Allenby is the first location of the company’s new brand of pod-style hotels. Finally, the 113-room Brown Machneyuda will open in the spring of 2020.
Partners Leon Avigad and Nitzan Perry established the company in 2010 with the debut boutique property Brown TLV Urban Hotel.
Photo, WOM Allenby: Courtesy of Brown Hotels