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Japanese real-estate developer Global Agents announced the February 2020 opening of its new hotel brand, /slash. The brand seeks to revolutionize the traditional hotel business in Japan and offer what could be called the next generation of digital hotels. The first outpost debuts a short walk from Kawasaki Station, Kanagawa Prefecture.

With a total of 95 rooms, /slash offers digital-art aesthetics (even room numbers are displayed digitally) and a high-tech, smart hotel experience. Guests have complete control over their rooms through a fully integrated application developed especially for /slash, which customers can find on the iPhone provided in each room. The app has several useful functions, including an alarm system based on bed movement, lighting adjustment, and control of the 80-inch projector screen. The first-floor lobby doubles as a café and bar space that combines digital and floral art, and vivid ambient lighting.

/slash is the sixth brand from the developer. Global Agents was founded in 2005 and plays in the Japanese rental market with Social Apartment, its brand of co-living spaces. The company has grown with the opening of five lifestyle hotels in 2019, including a new iteration of Unwind Hotel in Hokkaido, and three new branches of its urban street-art brand the Lively.

Photo: Courtesy of Global Agents

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