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InterContinental Hotels Group’s upscale voco brand is heading to the Americas with its first locations planned for New York; St. Augustine, Florida; and Columbia, Missouri. The brand, which targets hotel conversions, was initially launched outside of the Americas in 2018 with the first hotel in Australia.

The first three destinations are as follows:

voco The Franklin Hotel (New York): Located on the Upper East Side of Manhattan, the hotel has served travelers for a century. The hotel is owned by Andrew and Stephen “Chip” Weiss Jr. of Flintlock Construction and will be managed by Aimbridge Hospitality.

voco St. Augustine (Florida): A part of the community surrounding what is commonly known as the Nation’s Oldest City, this hotel is just three years old and sits between the beaches of St. Augustine and the Historic District. The hotel is owned by Axis Income Fund, LLC.

voco The Tiger Hotel (Columbia, Missouri): One of the tallest and most recognizable buildings in Columbia, this landmark hotel is in the heart of downtown and is adjacent to the University of Missouri (Mizzou) campus. Since first opening its doors in 1928, the Tiger Hotel has evolved alongside the traveling public and the surrounding neighborhood. The hotel is owned by Glyn Laverick of Columbia Hotel Investments, Inc.

Photo: Courtesy of The Tiger Hotel

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