Hyatt Hotels Corporation BTG Hotels Group Co., Ltd. announced that affiliates of Hyatt and Homeinns Hotel Group (affiliated with BTG Hotels, which is also named BTG Homeinns Hotels Group) have entered a strategic joint venture to create a new hospitality brand. The unnamed brand will be targeted in the upper-midscale segment in China. The homegrown hotel brand will be built specifically to meet Chinese travelers’ preferences and growing expectations.
BTG Homeinns Hotels Group operates one of China’s largest economy hotel chains with nearly 3,900 hotels in more than 400 cities. In recent years, BTG Homeinns has invested in expanding its portfolio of midscale hotel brands to meet the growing demand among Chinese travelers. It has developed a presence of about 600 midscale hotels across China, including its brands Yitel Premium, Homeinnplus and Homeinn Selected.
The joint venture is expected to unveil hotels under the new brand across gateway cities such as Shanghai, Beijing, Guangzhou, Shenzhen and other cities in China in the next five years. It will be managed independently by a team of experienced hospitality experts.
Photo: Courtesy of Homeinns Hotel Group