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Viceroy Hotel Group announces the launch of Hotel Zena, a hotel that celebrates female empowerment through art, design and programming. Set to open spring 2020, the 191-room Hotel Zena will be one of two Viceroy properties to debut in Washington, D.C. next year.

Acquired as the Donovan Hotel by Pebblebrook Hotel Trust in late 2018, Hotel Zena will emerge following a complete renovation and as latest to join The Viceroy Urban Retreats portfolio, a collection of high-style boutique hotels with edgy, eccentric personalities. The hotel joins the hotelier’s “Unofficial Z Collection,” which includes Hotel Zetta, Hotel Zelos and Hotel Zeppelinin San Francisco, among others. Hotel Zena will be the seventh property in the collection.

Dawson Design Associates, the same interior design firm that brought Hotel Zetta, Hotel Zelos and Hotel Zeppelin to life, will handle the design. While a rebellious and defiant yet playful energy radiates throughout public spaces, elegant guestrooms and suites feature a warm, inviting and peaceful ambience.

“Clever and sophisticated, Hotel Zena portrays the ethos of feminine strength with mischievous art installations and cheeky design details,” says Andrea Dawson Sheehan, art director and principal, Dawson Design Associates. “Provocative art tastefully honors cultural and historical icons who have positively influenced the ever-evolving narrative of gender equality, while nods to timeless symbolism embody a nurturing, maternal spirit.”

Meant to evoke perspective-shifting conversation, a mural of Ruth Bader Ginsburg and a 50-ft. winding pyrometric serpent are a few highlights of what’s to come from the hotel’s art program.

Photo: Courtesy of Viceroy Hotel Group


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