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Hotel 50 Bowery, a 229-room boutique hotel developed and owned by Chu Enterprises, has debuted in New York’s Chinatown. The hotel—Joie de Vivre’s inaugural property in New York—features interiors by Wimberly Interiors, a design studio of WATG.

“We knew our first Joie de Vivre property in New York had to be in a neighborhood that allows us to provide guests with the eclectic, destination-driven experiences the brand has been synonymous with for the past 30 years,” said Jamie Sabatier, ceo of Joie de Vivre’s parent company Two Roads Hospitality.

As a result, the Wimberly team incorporated influences from Chinese culture and the surrounding neighborhood into the property’s interiors. “Through the mixing of gritty New York industrial materials and finishes, with subtle nods to Asian heritage, the hotel reflects the unique story that the neighborhood itself tells,” says Rebecca Weinstein, senior designer and associate at Wimberly.

That approach is on display in the guest room corridors, which the designer say were created with the idea of transporting visitors to a vibrant Chinese village at night, thanks to low lighting and large, bold works of art from Beijing-based graffiti artist Dake Wong. The guest rooms intermix oak floors, a color palette of chinaware-evoking blue and white, and hand-plastered headboard walls. The accommodations also feature abundant natural light, thanks to floor-to-ceiling windows.

In addition, the hotel is home to three restaurant, bar and lounge concepts that reflect the surrounding neighborhood: Rice & Gold, the hotel’s 220-seat signature restaurant; The Green Lady, an opium den-themed parlor lounge; and The Crown, a 21st-floor rooftop bar and lounge.

Mary Scoviak in NYC


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