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The new-look Holiday Inn is here. InterContinental Hotels Group (IHG) has debuted that high-profile brand’s first property featuring its H4 guest room design concept, at the new-build Holiday Inn Hotel & Suites Bellingham in Washington.

Developed in collaboration with hotel owners and guests to meet the changing needs of modern travelers, the H4 accommodations offers flexible solutions that adapt to guest preferences, including moveable desks and trundle-style beds. (H4 stands for Happiness, Hospitality, Home and Holiday Inn.)

“It’s important for a brand with as much history as Holiday Inn to continually reinvent itself in order to maintain its place in the hearts and minds of guests,” says Eric Lent, vice president, Holiday Inn and Crowne Plaza Brands, The Americas, IHG. “With H4, we’ve once again raised the expectation of what a great hotel stay can be, and we are thrilled to welcome the Holiday Inn Hotel & Suites Bellingham to the IHG family as the first of many properties to come featuring this innovative new design.”


As part of the concept, the 153-key hotel’s accommodations feature: 
• A welcome nook, which serves as a drop zone for hanging coats, dropping keys and personal belongings, and plugging in electronic devices. 
• The King Bed with Comfort Hideaway, which doubles as a sofa and can pull out into two twin beds at night. 
• A moveable desk, as well as more than five points of power throughout the room.

Managed by Hotel Services Group LLC, the Bellingham hotel is also home to a business center; 7,800 sq. ft. of meeting space with for more than 785 guests; an indoor saline pool with a steam room and sauna; a fitness center; and northwater restaurant, a casual dining venue serving Pacific Northwest cuisine.

Plans for the new H4 room concept were first announced in 2015


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