Hirsch Bedner Associates (HBA) has launched a new full-service design unit specializing in creating luxury resort properties. Marking the firm’s seventh subdivision, HBA Resort’s flagship office is based in Bali, a location chosen for its position as a hub for Southeast Asia’s resort community. The design team says it will draw inspiration from the Indonesian island for its projects, as well as leverage the region’s artisans and craftsmen who specialize in metalwork, stonework, carving and other arts.
“For more than 50 years, HBA has been the creative force behind some of the world’s most exceptional resorts within the most exclusive destinations,” says HBA co-ceo Ian Carr. “With more owners and operators seeking out these types of bespoke properties, we responded to the overwhelming demand and reflected the need for increased specialization in hospitality design by delivering individualized, tailored design for each resort. Our unrivaled capability to offer our clients a ‘one-stop shop’ for all their design needs from a resort capital such as Bali has HBA Resort poised to be the leader in its industry and we look forward to introducing yet another thriving division from the HBA family.”
The new division will be spearheaded by HBA principal David Haughton, who has lived and designed in Bali for 25 years. Haughton will lead both HBA Resort offices in Indonesia, which are located in Bali and Jakarta, respectively.
“Resort tourism has grown organically over the past 30 years to become more bespoke and personalized for the guest over time,” says Haughton. “Gone are the days of generic hotels made to fit all guests—today, we create narrative-driven hotels that speak to each hotel’s distinct and discerning visitor by creating an experience through tailor-made design,” he adds. “As an artist myself, I’ve always taken a very hands-on approach to my designs and in working with our clients. I believe it’s what helps us design to each region and market, and create an imaginative new product each time.”
HBA’s existing portfolio includes several resort properties, such as the Four Seasons Seychelles, Park Hyatt Maldives, Jumeirah Maldives and Eagle Island Botswana. The new unit has begun work on Anzara Nusa Lembongan in Bali, Intercontinental Hotel Bali and New World Grand Bali Resort.
HBA Resort will deliver resort projects ranging from boutique to comprehensive, including large-scale, mixed-use developments with turn-key services. Integrating interior design, architecture and landscape services, the new unit’s offering ranges from feasibility master planning packages through room and villa design, hospitality and procurement disciplines, according to the firm.