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Hard Rock Intl. has detailed plans to expand its flagship location in Hollywood, Florida, including the construction of a massive “guitar tower” that will be home to more than 600 hotel keys. A cadre of architecture and designs firm are involved in the $1.5 billion renovation and expansion of the Seminole Hard Rock Hotel & Casino, Hollywood, including: Klai Juba Wald Architects, Las Vegas; Rockwell Group, New York; EDSA, Fort Lauderdale; Wilson Associates, Dallas; Wimberly Interiors’ Coral Gables, Florida studio; Cleo Design, Las Vegas; and Laurence Lee Associates, Los Angeles.

Slated for completion in 2019, the centerpiece of the resort’s expansion will be a 450-ft. hotel tower that’s designed to resemble back-to-back guitars and was originally envisioned by James Allen, ceo of Seminole Gaming and chairman of Hard Rock. The expansion will include the addition of 806 keys: 638 in the guitar tower, and 168 in a seven-story tower planned for the resort’s pool complex. In addition, a 10-acre pool complex at the base of the guitar tower, dubbed the “Bora Bora Experience,” will include private villas, cabanas, multilevel waterfalls and beach club dining. (All the additions outlined above will give the complex a total of more than 1,300 keys.)

Other upgrades slated for the resort include 60,000 sq. ft. of retail and restaurant space, a 41,000 sq. ft. spa, nearly 3,300 slot machines, 178 table games and a new 18,000 sq. ft. poker room. In addition, Montreal-based Sceno Plus will lead a $100 million redesign of the Hard Rock Live venue, set to house 7,000 seats in a theater-style configuration. Once this venue opens (also in mid-2019), the current temporary performance hall will become a 37,000-sq. ft. ballroom.

The Hollywood complex is the flagship property of the Seminole Tribe of Florida-owned Hard Rock Intl. “Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” says Seminole tribe chairman Marcellus Osceola Jr. “Our guitar tower will attract global attention.”


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