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Hard Rock Hotels announced the official launch of REVERB by Hard Rock, a new hotel concept designed to be an energetic cultural hub for connection, creation, and inspiration among music fans, locals, and travelers. With a location adjacent to Atlanta’s Mercedes-Benz Stadium, REVERB Downtown Atlanta marks the first REVERB opening, with additional properties slated to open in major U.S. cities in the next two years.

REVERB properties feature a modern, urban design. From enhanced common spaces designed to encourage collaboration, to specialty food and drink offerings and smart rooms that allow guests to customize their room experience, REVERB is equipped with everything necessary for a fully immersive stay. In an effort to curate experiences outside the hotel and engrain guests into the local communities, REVERB also introduces its City Guides, all of which are unique to each locale and curated by local musicians who know their city best.

The 195-room REVERB Downtown Atlanta will be a historic, first-of-its-kind hotel opening for the brand, and it will showcase many signature features, designed in partnership with Gensler, which guests can expect across all forthcoming REVERB properties. With an open layout and welcoming vibe for all who walk through the front doors, REVERB guests will notice ties to the local communities weaved throughout each individual property, paying tribute to the talent and music fans who make each city unique.

Photo: Courtesy of Hard Rock Hotels

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