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Canadian hotelier Group Germain Hotels has opened its eighth Alt Hotel, a 148-key property in St. John’s, Newfoundland and Labrador. The project’s design was spearheaded by Lemay Michaud Architecture, which has offices in Montreal and Quebec.

Alt Hotel, St. John’s is built on the grounds of a 1800s cellar that’s a remnant of a historic Marshall Brothers store that once stood on the site. An outline of the cellar footprint was incorporated into the hotel’s design and a feature wall displaying a montage of tactile materials from the cellar are on display in the lobby. The lobby also includes a mural which consists of more than 3,500 original images by local photographer Michael Winsor that pays tribute to the region’s distinctive landscapes.

Hotel amenities include an outdoor patio overlooking the harbor, a fitness room and nearly 4,000 sq. ft. of meeting space with floor-to-ceiling windows. In 2018, the hotel plans to open a coffee shop and a restaurant adjacent to the lobby. Alt Hotel, St. John’s also features a range of eco-friendly elements, such as geothermal heating and cooling powered by the ocean, energy-efficient lighting and a heat recovery system.

“We are delighted to introduce our colorful brand of hospitality to Newfoundland and Labrador,” says Jean-Yves Germain, co-president of Group Germain Hotels. “With its rich history, unique heritage, vibrant character and welcoming people, St. John’s was a natural choice for us. We are thrilled to invest in a city and a community we truly believe in.”

The group, which operates the Alt Hotels and Le Germain Hotels flags, is currently building additional properties in Calgary, Saskatoon, Ottawa and Brossard, all of which are slated to open in 2018.



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