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Israel’s Dan Hotels has opened the LINK hotel & hub, which aims to target a millennial audience with what the company describes as an “urban digital approach.” The design integrates Tel Aviv street art and a digital hotel experience.

The hotel’s design concept was inspired by the city’s urban culture. Daniel Siboni, globally known for his multimedia work in combining street art and photography, tapped into Tel Aviv street art and the graffiti scene to create the atmosphere. Each of the 10 hotel floors in the hotel is dedicated to a different street artist, such as Yoni Danziger, Dioz and Michal Rubin whose work also adorns the guestrooms, hub, and other public spaces. Supporting the local art community, the LINK also acts as a gallery, where the work showcased can be purchased via the hotel’s app.

The hotel features a dedicated hub offering coworking spaces, a kitchen, bar and entertainment. Based on the shared workspace concept, the Hub floor is a space where guests can work, meet, play, relax, eat, drink, and also be alone while in the company of others.

Photo: Sivan Askayo

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