Global Hotel Alliance (GHA) has named James Simmonds global head of development. In that newly created role, Simmonds will seek to recruit upscale and luxury hotel brand partners to join GHA, a group of 35 independent hotel brands with 550 hotels in 76 countries.
“We are delighted that James has joined our senior team; he has an impressive track record and I am confident in his ability to attract new partners to our family of independent hotel brands,” says Chris Hartley, GHA’s ceo. “GHA’s business has grown considerably in recent years, and now that we have created this new role, we are looking to expand our alliance membership to the next level, competing effectively against the major hotel brands in the loyalty and CRM space, and offering a compelling solution for brands wishing to remain independent.”
Prior to joining GHA, Simmonds held senior development positions at Belmond, Rosewood Hotel Group and Mubadala Investment Co., working in London, Hong Kong and Abu Dhabi, respectively. Originally from the UK, Simmonds began his career in London at Ernst & Young, and later worked for Deloitte’s corporate finance hospitality team.
GHA’s hotel brands include: Alila, Anantara, Art Series, Atura, AVANI, Corinthia, Discovery Destinations, Doyle, Elewana, Eventhouse, First, GLO, Kempinski, Leela, Lungarno, Marco Polo, Meritage, Meydan, Mokara, Niccolo, NUO, Omni, Outrigger, Pan Pacific, PARKROYAL, QT, Rixos, Rydges, Shaza, Tangram, Thon, Tivoli, Ultratravel Collection and Viceroy.