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How are hotels collaborating with your members to elevate the guest experience?

David Labuskes: They’re really doing innovative things with audiovisual (AV) technology to promote socialization, productivity and personalization. It has been exciting working with Boutique Design over the past year to meet so many hospitality designers who approach technology as a creative material for establishing a sense of place, generating excitement and activating a memorable experience. Whether it’s Marriott Intl.’s use of projection mapping in its Renaissance New York Midtown Hotel to create a motion-activated, digital concierge, or W Hotels’ introduction of audiovisual “Sound Suites” to build powerful bonds with certain guests, hotels are getting amazingly creative in their use of audiovisual solutions.

Care to preview what you have planned for BDNY 2018?

David Labuskes: We are going to continue what has become a great tradition in a short amount of time: gathering a group of hospitality designers to share their thoughts and plans for using audiovisual technology in hotels. We’ve done this at BDNY 2017 and BDwest earlier this year, and we’ve done it at more intimate gatherings along the way.

On Sunday, Nov. 11 at 12:30 PM, in a roundtable session entitled “Guest Experience in the Audiovisual Age,” I’ll share the stage with creative professionals from Gensler, Hirsch Bedner Associates (HBA), HKS, Inc., Loews Hotels & Co., Marriott, PSAV, and W Hotels as they discuss with each other—and BDNY attendees— how they’re leveraging audiovisual solutions to redefine the overall guest experience.

Then, on Monday, Nov. 12 at 415 PM, in a session entitled “How Immersive AV is Redefining Public Spaces,” I’ll speak with executives from W Hotels and Loews, along with their design firms Josh Held Design and HKS, on how the properties are using audiovisual technology to reinvent their public spaces – from lobbies to business centers, outdoor areas, restaurants, and more.

It’s a trend that goes well beyond hospitality and touches retail, entertainment, corporate campuses, and more: How do you create experiences in unexpected or nontraditional places through sight and sound? These days, it seems, everyone is an event producer, and AV systems are vital to successful events.

How can hospitality designers learn more about audiovisual experiences?

David Labuskes: They can start online by visiting, where they can watch some of their peers talk about their experiences with AV and read a variety of articles about AV in hospitality. We also invite hospitality designers to attend our annual June trade show (, which alternates between Orlando and Las Vegas. There, they can see and hear all the newest technology, plus participate in our special Technology, Innovation, Design, Experience (TIDE) Conference, which is a day-long special event focused on the business potential of AV experiences. I guarantee they’ll come away with new ideas.

AVIXA™ is a proud sponsor of BDNY 2018, being held Nov. 11-12 at New York’s Javits Center. AVIXA and its members aim to help hotel brands create a more successful future through the integration of compelling audiovisual experiences. AVIXA represents the $178 billion global commercial AV industry and produces InfoComm trade shows around the world.

For more information, visit