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Caesars Entertainment Corp. has launched branding and licensing opportunities for four of its flags: Caesars Palace, Flamingo, The Cromwell and The LINQ. The Las Vegas-based company will work with select owners and developers to target global gateway cities and other 5-star destinations, its president and ceo Mark Frissora says.  

Each of the hotel brands has a distinctive design platform that reflects its customer profile. Caesars Palace features Roman architecture and opulent designs with a focus on performances; Flamingo properties celebrate vintage Las Vegas and showcases punches of pink; The Cromwell is a luxury lifestyle boutique with contemporary designs; and The LINQ offers a full-sensory hospitality and entertainment experience.

“Caesars Entertainment brings instant brand recognition, unique hospitality and entertainment amenities as well as decades of management expertise to world-class partners seeking to deliver distinct lodging and resort experiences to a wide range of consumers,” Frissora says. “Our unmatched experience collaborating with celebrity chefs and entertainers is an especially appealing differentiator to potential partners looking to carve out hospitality niches in gateway cities and resort destinations.”

The casino-entertainment giant is pursuing a strategy of asset-light diversification and will open its first two non-gaming resorts under the Caesars and Caesars Palace monikers on Meraas Holdings’ (a state-linked UAE investment company) Bluewaters Island development in Dubai late this year. Plans have also been announced for a non-gaming Caesars Palace property along the coast of Puerto Los Cabos, Mexico. Founded in Reno, Nevada, in 1937, Caesars now operates 47 casinos in 13 U.S. states and five countries.

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