Best Western Hotels & Resorts’ acquisition of WorldHotels, a global collection of 300 hotels and resorts, is expected to help enhance the Phoenix-based hotelier’s upper-upscale and luxury portfolio.
WorldHotels will maintain its personality and individuality while using Best Western’s e-commerce platform, partnerships, loyalty program, sales and marketing support, global distribution network, and revenue engines.
“In the coming months, our focus will be to unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity. We truly believe our platform and revenue engines will benefit WorldHotels and attract many more independence–minded, quality hotels to join the brand,” says David Kong, president and ceo of Best Western.
Geoff Andrew will continue to serve as ceo of WorldHotels.
Photo, Hotel del Parque: Courtesy of WorldHotels