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British fashion brand Ben Sherman will enter into a global venture into branded property developments in collaboration with Brands Lab International, according to an announcement posted by the real estate company.

Plans could roll out as early as the fallof 2021 and see the menswear brand expand into stylish properties such as furnished apartments, boutique hotel lounges, scooter-cafes, gastropubs, student lounges, and more as a natural extension to existing product categories such as luggage and hotel amenities.

Photo: Courtesy of Brands Lab International

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