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The American Hotel & Lodging Association (AHLA) and the Latino Hotel Association (LHA) announced a new strategic relationship. This collaboration, which goes into effect January 1, 2021, will deepen both organizations’ shared goals of advancing public policy and advocacy efforts of the U.S. hotel industry and growing Latino investment in the community of Latino owners and operators.

Following the onset of COVID-19, LHA and AHLA informally joined forces to collaborate on the industry’s advocacy and relief efforts with policymakers. This announcement takes the relationship a step further, by designating LHA an AHLA Member Association and providing representation on AHLA’s board of directors.

Photo: American Hotel & Lodging Association

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