Hampton Reveals New Prototype
Hilton brand introduces updated “flexible design concept” for the Americas
Hampton, Hilton’s upper-midscale brand, has unveiled a new Hampton Inn & Suites by Hilton and Hampton Inn by Hilton prototype for the Americas. Featuring a contemporized exterior design, refreshed public space decor and updated guestroom casegoods, project participants say the new prototype will provide owners and developers with a “flexible building model" that accommodates emerging guest preferences via improved functionality and design efficiency.
The updated exterior incorporates modern architectural details while maintaining the flat-roof design from the previous prototype to create a consistent thread across the brand’s properties. The façade displays enhanced lighting, a signature fin design and paint scheme, a porte-cochère and enlarged windows, updating the look of the exterior as well as increasing natural light in the guestrooms. The new prototype also stresses efficiency in its design, with 2,000 sq. ft. less building area required.
In an effort to revive public spaces, modifications include a reimagined lobby and front desk area with customized signage and modern decor showcasing pops of color. Redesigned guestrooms showcase warm color palettes and space-saving alterations such as mounted TVs, functional storage units and a compact desk area. The guest bathrooms feature improved lighting, decor and bath fixtures.
“The new prototype is in direct response to owner and guest feedback and research,” says Shruti Gandhi Buckley, global head, Hampton by Hilton. “The prototype demonstrates our commitment to providing better value to owners through conscientious, thoughtful design and enhancing the guest experience to meet the evolving needs of travelers.”
This summer, the brand will release a renovation guide for the lobby and exterior spaces at existing hotels. A guestroom guide has already been released for use by new and existing properties.