Fitler Club Debuts
Brand founded by former Equinox executive
Founded by David Gutstadt, formerly cio of Equinox Hotels, Fitler Club has officially debuted this month in Philadelphia. The project includes a 14-room hotel, gyms, 34,000 sq. ft. of workspace and private office suites, and food and beverage outlets.
Gutstadt teamed with Fitler Club design director Amanda Potter to create a modernist aesthetic at the property. The pair recruited M-Rad, the Los Angeles-based architecture and design studio headed by Matthew Rosenberg. The project involved gutting the interior of Philadelphia’s former Marketplace Design Center while retaining historic details on the exterior. The result is a leap into the future with nods to Philadelphia’s history. Other important collaborations on the club’s interiors include partnerships with Studio Frazar out of New York City and local firm Fury Design Inc.
Fitler Club’s members-only offerings include The Dining Room, a restaurant helmed by Philadelphia chef Marc Vetri; three bars; a 14-room hotel named The Rooms at Fitler Club; an urban gym called The Field House; a members-only workspace, The Study; a high-ceilinged, brick-walled event space; and a 50-seat screening room.
Gutstadt and his investors plan to open a collection of private clubs across the country by 2025, each reflecting the home city. In every city, Fitler Club’s door logo will get reshaped by local culture, lore and history. Each club will also take on a name that reflects the city. Dallas, Boston, Toronto and Washington, D.C. are in the prospective pipeline.
Photo: Annie Schlechter