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Ecoff hired to oversee region’s sales
Source Outdoor has opened a new distribution center in Chino, Calif., and will roll out a sales office and furniture showroom in the next few months. As a result, the furniture company has hired Lyle Ecoff, former vice president of Carls Patio, to oversee regional sales.
“California and the states in the West have been part of our strategic growth plan,” says owner Gerald Shvartsman. “We are targeting the Northern and Southern California, Las Vegas and Arizona markets.”
Founded in 2009, Source Outdoor is a Miami-based provider of outdoor seating, dining and lounge collections. The company also has a 60,000-sq.-ft. warehousing facility, showroom, office and distribution center in south Florida.
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