User login

AboutBDNYBDWestMatch

Going Where the Action Is

(March 2013) posted on Mon Mar 04, 2013

HBA’s Studio division, which offers design services for mid-tier and limited-service hotel projects, lands in the U.S.


By Matthew Hall

click an image below to view slideshow

HBA’s decision to launch an Asia-based architecture arm was noteworthy enough for us to include the firm in the “Game Changers” feature in our January issue. And now, the global design giant is making news again, this time by unveiling plans to import its Studio HBA division to the U.S.

According to the firm, the Studio HBA unit will fill a creative void in the U.S. hospitality market by offering an a la carte menu of design services for mid-tier and limited-service hotel projects. Both those sectors, HBA notes, are experiencing strong growth.

“For budget-driven hospitality projects in the U.S., the multidisciplinary approach gives owners the ability to outsource and completely streamline project execution while maintaining greater control over project schedules and budgets,” says David Dunphy, principal of Studio’s U.S. office, which is based in Los Angeles. “All of this can happen while still providing excellent design that relates directly to the bottom line.”

Prior to bringing the budget-oriented concept to the U.S., HBA opened Studio offices in Shanghai and New Delhi. The Indian office’s hotel projects include the Radisson Blu Hotel Faridabad, the Royal Orchid Hotel Hyderabad, the Courtyard Marriott Bangalore and pan-Asian restaurant Zazen. The Shanghai office, meanwhile, recently completed work on the ALOFT Hotel Guangzhou and several residential projects in China. As for Studio’s new U.S. office, it is already working on two projects in California: the Radisson Rancho Bernardo and the Courtyard Marriott in Solana Beach.

Changing times mean changing strategies, and with the launch of its Studio division in the U.S., HBA has demonstrated once again it is willing to try new things. Can the same be said of your firm? If so, please let me know, at Matthew.Hall@stmediagroup.com.
 

 


Terms:

Did you enjoy this article? Click here to subscribe to the magazine.